What is Storieroad?

Welcome to where industry relationships are made. Many institute participants have gained jobs, signed with agents, sold projects, and made career partnerships through the meetings we set and people we introduced them to through Storieroad.


This is a series of labs, seminars, workshops, and networking events that prepare content creators for potential meetings & industry partnerships. It also includes one festival project submission & one Creator VIP festival badge per year.

Who Can Register
  • Creators, writers, directors, actors & producers.

  • All persons who want to participate in the meetings, seminars & events must register individually. 

  • Everyone who registers is automatically accepted into Storieroad.​

What are the different steps within the Institute process?

Exposition: Industry basics

Firstlight: Pitch deck & show development

Storiearc: Writing your script

NextTake: Shooting your project & physical production


view more details below

Catalyst Stories Registration Includes
  • Access to all Storieroad 2020 events, including online access to prior events

  • 1 project submission to the 2020 Catalyst Content Festival

  • 1 Creator VIP pass to the 2020 festival in Duluth Sept 30-Oct 4, 2020

  • Eligibility towards production notes & executive meetings once Storieroad thresholds are met

  • Eligibility for table reads for scripts that complete the Storiearc module

  • Projects listed in content database for executive access throughout the year

  • Access to the Catalyst jobs board

  • Access to the private Catalyst Storieroad facebook group


$19/mth or $195/yr (save 15%)

Scholarships are available. Please email us at office@catalystories.com to apply.


Recent & Upcoming Storieroad Events


You will have access to re-watch previous

events after you register

7:30pm EST

Women of the Sci-Fi Writers' Room

Sci-fi presents a unique set of creative challenges. Learn more about the in-depth process.


Duluth, MN

3pm EST

The Development Process: What it is & How it Works

Three development execs talk about the nebulous process of developing a series.


Duluth, MN, USA

3pm EST

Script & Development: How a Network Show Becomes a Reality

Our guests are:

Cort Cass - VP of Drama Development at ABC Studios
Steve Basilone - Exec Producer/Writer, "The Goldbergs"
Elaine Loh - Writer, "Gossip Girl" at HBO Max


Duluth, MN, USA

6:30pm CST

Making the Move & Breaking Through in LA

The stories of how four east coast women moved to Los Angeles and worked their way into key roles at some of the industry's largest studios.


Duluth, MN, USA

3pm EST

Casting Director Seminar

Ask your questions (see details below) as we talk in-depth about the new casting paradigm, and hear how industry experts are navigating the changes in today's casting process.


Duluth, MN, USA

7pm EST

Catalyst Night at The Players

Join us for a social night of fun and entertainment industry chats as we gather together our Catalyst community at this exclusive and historic club in NYC!

In-person Only

16 Gramercy Park S, New York, NY 10003, USA

8pm EST

Indie to Network: Directing a TV Series

These directors all started small and now work on network shows. Join in and learn the job of directing a TV series.


Duluth, MN

3pm EST

Making Music Decisions for Your Series

The first in a 3-part special series focused on producing music for your series.


Duluth, MN, USA

7pm EST

From Pre to Post: the Nitty Gritty of Being an Indie Producer

Our guests are Kimberley Browning (HBO Access/Hollywood Shorts) and Jessica Petelle (Fox, SYFY, Viacom, Netflix).


Duluth, MN, USA

7pm EST

Founders' Seminar: The Story of Why Catalyst Was Created

1-on-1 with AJ Tesler, the original founder and creator of ITVFest (now Catalyst)


Duluth, MN, USA

4pm PST

Los Angeles Social Mixer

Join us at this speak-easy inspired wine bar to catch up with Catalyst friends, makes new connections, and hear about what Catalyst is planning for 2020. No RSVP required.

In-person Only

903 Westbourne Dr, West Hollywood, CA 90069

8pm EST

Exposition Lecture #1: What Creators Want

The foundational lecture of the Storieroad series. This video covers topics such as how to sell your show, get an agent, what to expect from the TV process, legal basics, and more.

In-person live & online after

1200 Kenwood Ave, Duluth, MN 55811, USA

3pm EST

Music Contracts for Every Production Budget

Music rights are a critical piece of producing your series. Hear how the pros do it.


Duluth, MN

3pm EST

In the Room: Creating A Network Series

Our guests are: Dan Levy (Indebted) & Neel Shah (The Bold Type). How to set up a show at a network level from the pitch to the writers' room & production.


Duluth, MN, USA

3pm EST

The Journey from Assistant to Staff Writer

Making the career move into the writers' room at some of the industry's most well-known studios


Duluth, MN, USA

3pm EST

Digital Series Seminar

1 digital series with 1 billion views. The story of how It's A Southern Thing went virl.


Duluth, MN, USA

8pm EST

Exposition Lecture #2: Showrunners

A talk with Karl Gajdusek, the Executive Producer of Stranger Things, about the job of being a Showrunner and how content creators can connect with Producers.

In-person live & online after

1200 Kenwood Ave, Duluth, MN 55811, USA


The Storieroad Path



Registration is open.

You will have access to Storieroad events as soon as you register.



Begin with these in-person and online seminars. Topics include: how networks pick shows, agents & representation, legal basics, how to sell a show, and more.


from idea to pitch

How to take the abstract concept of your new show out of your imagination and format it into a professional pitch deck presentation. Eligible for Network notes meeting.


from pitch to script

Intensive writing seminars and workshops that focus on character development, show format, and ready your script for production. Eligible for Marketplace Executive meeting and table read.


from script to screen

An in-depth on set director and producer workshop for up to 3 selected Storieroad fellows. 




After the three NextTake projects are shot, it is time to test them in front of a live audience!



An exclusive retreat for industry executives. One audience selected project from the LiveTest will be eligible to attend.



How Do I Get Meetings for my Project?

The first three Storieroad modules (Exposition, FirstLight, and StorieArc) prepare creators for these meetings, known as Network Notes and Marketplace.

Who are the Industry Professionals Involved?

The industry producers, casting directors, writers, directors, lawyers, agents, speakers and other professionals who partner with us changes every year. The full list is posted in March when the schedule is announced. You can see last year's list here.

What are the Network Notes and Marketplace meetings?

Network Notes are one-on-one meetings with a Catalyst producer/creative professional to give you notes on your project in preparation for the festival and potential Marketplace meetings. These are valuable feedback sessions where you can make a new industry contact. Some previous Network Notes meetings have lead to creators gaining mentorships or industry jobs.

Marketplace executive meetings are one-on-one meetings with creators and industry executives who are seeking content in your genre (comedy, drama, reality, podcast, etc.). This is a general introductory meeting and is not a sales or formal pitch meeting. If the executive is interested in pursuing your project further, they will coordinate future meetings directly with you.

Are all projects submitted to Storieroad automatically accepted into the festival?

No. All Storieroad projects are automatically submitted for festival consideration but are not automatically selected to screen at the October festival event. Projects will go through the normal festival selection process.

Do projects have to be in Storieroad to win awards at the festival?

No. All projects selected to screen at the festival are eligible for awards in their appropriate categories.

Do projects enrolled in Storieroad automatically get meetings?

No. Projects must advance through the Exposition and FirstLight modules to be eligible for Network notes meetings. Projects must advance through the Exposition, FirstLight, and StorieArc modules to be eligible for Marketplace meetings. 

Do I have to attend the festival in Duluth in October for my meetings?

No. While we strongly encourage you to attend so that you can meet other industry professionals and creators, it is not required. If you are unable to attend, we will do our best to set up meetings for you as close as possible to your home location, or virtually.




Contact us:


(218) 208-0140

Mailing Address:

PO Box 1

Duluth, MN 55801

  • White Facebook Icon
  • White Twitter Icon
  • White Instagram Icon

Independent Television Festival, Inc. is a 501(c)3 nonprofit.

Copyright by Independent Television Festival. Design by ITVFest.