What is Storieroad?

Welcome to where industry relationships are made. Many institute participants have gained jobs, signed with agents, sold projects, and made career partnerships through the meetings we set and people we introduced them to through Storieroad.


This is a series of labs, seminars, workshops, and networking events that prepare content creators for potential meetings & industry partnerships. It also includes one festival project submission & one Creator VIP festival badge per year.

Who Can Register
  • Creators, writers, directors, actors & producers.

  • All persons who want to participate in the meetings, seminars & events must register individually. 

  • Everyone who registers is automatically accepted into Storieroad.​

What are the types of Storieroad events?

Exposition: Industry basics

Firstlight: Pitch deck & show development

Storiearc: Writing your script

NextTake: Shooting your project & physical production


view more details below

Catalyst Stories Registration Includes
  • Access to all Storieroad events in 2020 (available online if you can't make events in-person)

  • 1 project submission to the 2020 Catalyst Content Festival

  • 1 Creator VIP pass to the 2020 festival in Duluth Sept 30-Oct 4, 2020

  • Eligibility towards production notes & executive meetings once Storieroad thresholds are met

  • Eligibility for table reads for scripts that complete the Storiearc module

  • Projects listed in content database for executive access throughout the year

  • Access to the Catalyst jobs board

  • Access to the private Catalyst Storieroad facebook group


$19/mth (12 months) or $195/yr (save 15%)


Recent & Upcoming Storieroad Events


(full 2020 schedule to be posted in spring)

4pm PST

Los Angeles Social Mixer

Join us at this speak-easy inspired wine bar to catch up with Catalyst friends, makes new connections, and hear about what Catalyst is planning for 2020. No RSVP required.

In-person Only

903 Westbourne Dr, West Hollywood, CA 90069

7pm CST

Exposition Lecture #1: What Creators Want

The foundational lecture of the Storieroad series. This video covers topics such as how to sell your show, get an agent, what to expect from the TV process, legal basics, and more.

In-person live & online after

1200 Kenwood Ave, Duluth, MN 55811, USA

7pm CST

Exposition Lecture #2: Showrunners

A talk with Karl Gajdusek, the Executive Producer of Stranger Things, about the job of being a Showrunner and how content creators can connect with Producers.

In-person live & online after

1200 Kenwood Ave, Duluth, MN 55811, USA

7pm EST

Catalyst Night at The Players

Join us for a social night of fun and entertainment industry chats as we gather together our Catalyst community at this exclusive and historic club in NYC!

In-person Only

16 Gramercy Park S, New York, NY 10003, USA


The Storieroad Path



Registration is open.

You will have access to Storieroad events as soon as you register.



Begin with these in-person and online seminars. Topics include: how networks pick shows, agents & representation, legal basics, how to sell a show, and more.


from idea to pitch

How to take the abstract concept of your new show out of your imagination and format it into a professional pitch deck presentation. Eligible for Network notes meeting.


from pitch to script

Intensive writing seminars and workshops that focus on character development, show format, and ready your script for production. Eligible for Marketplace Executive meeting and table read.


from script to screen

An in-depth on set director and producer workshop for up to 3 selected Storieroad fellows. 




After the three NextTake projects are shot, it is time to test them in front of a live audience!



An exclusive retreat for industry executives. One audience selected project from the LiveTest will be eligible to attend.



How Do I Get Meetings for my Project?

The first three Storieroad modules (Exposition, FirstLight, and StorieArc) prepare creators for these meetings, known as Network Notes and Marketplace.

Who are the Industry Professionals Involved?

The industry producers, casting directors, writers, directors, lawyers, agents, speakers and other professionals who partner with us changes every year. The full list is posted in March when the schedule is announced. You can see last year's list here.

What are the Network Notes and Marketplace meetings?

Network Notes are one-on-one meetings with a Catalyst producer/creative professional to give you notes on your project in preparation for the festival and potential Marketplace meetings. These are valuable feedback sessions where you can make a new industry contact. Some previous Network Notes meetings have lead to creators gaining mentorships or industry jobs.

Marketplace executive meetings are one-on-one meetings with creators and industry executives who are seeking content in your genre (comedy, drama, reality, podcast, etc.). This is a general introductory meeting and is not a sales or formal pitch meeting. If the executive is interested in pursuing your project further, they will coordinate future meetings directly with you.

Are all projects submitted to Storieroad automatically accepted into the festival?

No. All Storieroad projects are automatically submitted for festival consideration but are not automatically selected to screen at the October festival event. Projects will go through the normal festival selection process.

Do projects have to be in Storieroad to win awards at the festival?

No. All projects selected to screen at the festival are eligible for awards in their appropriate categories.

Do projects enrolled in Storieroad automatically get meetings?

No. Projects must advance through the Exposition and FirstLight modules to be eligible for Network notes meetings. Projects must advance through the Exposition, FirstLight, and StorieArc modules to be eligible for Marketplace meetings. 

Do I have to attend the festival in Duluth in October for my meetings?

No. While we strongly encourage you to attend so that you can meet other industry professionals and creators, it is not required. If you are unable to attend, we will do our best to set up meetings for you as close as possible to your home location, or virtually.




Contact us:


(218) 208-0140

Mailing Address:

PO Box 1

Duluth, MN 55801

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